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Senior Copywriter
Summary
Title:Senior Copywriter
ID:2069
Department:Marketing
Location:Houston, TX
Description

Position Overview: 

The Senior Copywriter fuels the company’s next stage of growth. This role is accountable for crafting compelling content that attracts, engages, and converts audiences. The Senior Copywriter is in charge of conveying the company’s key messages, in cPanel’s voice, across a variety of content types and channels to support product launches, lead generation, campaigns, sales enablement, and other marketing initiatives. 

Essential Functions:  

  • Responsible for  the development of creative concept and big ideas with designers 
  • Collaborates with the Marketing team from planning through strategy to strengthen the brand through strong creative copy that builds understanding and drives results
  • Researches, develops, and produces content for multiple mediums, including social and digital, and keeps up to date with current culture, trends, and successful creative ideas
  • Develops and writes various types of marketing content, website content, including blog posts, email

newsletters, landing pages, e-books, white papers, and any additional ad-hoc copy requests

  • Follow-through to ensure that creative work is produced as well as it is conceived
  • Supports cPanel to define and solve the most complex communications problems and ensures that there is cohesion among all department teams’ messaging 
  • Continuously involved with the maintenance and ongoing improvement of departmental systems and processes
  • Ensures that content is tailored to target audience segments and funnel stages
  • Partners closely with cross-functional teams to produce content that supports the company’s marketing goals and reviews, edits, and improves content written by other departments and partners
  • Adheres to the policies and procedures of the company
  • Exemplifies cPanel’s Core Values of Integrity, Respect, Collaboration, and Follow-through

 

Ad-hoc Duties:

  • Conducts competitive research and analysis for specific projects related to content and provides related reporting

Eligibility Requirements:

  • 4+ years related experience and/or training; or equivalent combination of education and experience (portfolio required)
  • Experience working for a software company/client a huge plus

 Education/Experience: 

  • Bachelor's degree

Qualifications:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.

 

  • Communication skills: Able to effectively transfer thoughts and express ideas orally or in written form in individual or group situations and in a timely manner; presents oneself clearly and articulately when speaking; checks for understanding
  • Written Communication: Delivers sharp dazzling copy. Able to utilize excellent communication skills effectively in all written work, proofreading, editing and writing with proper grammar, spelling, and punctuation 
  • Problem Solving: Able to take a logical approach to address problems or opportunities or manage the situation at hand by drawing on one’s knowledge and experience
  • Team Player: Proactively collaborates within Marketing and with cross-functional teams in a results-driven, team-oriented environment
  • Time Management: Able to manage work time in such a manner that ensures the accomplishment of specific objectives; sets priorities, goals, and timetables to achieve maximum productivity all while working in a fast-paced environment
  • Attention to Detail: Keen eye for detail. Able to accomplish a task with concern for all the areas involved, carefully monitoring the detail and quality of own work
  • Results Oriented: Has concern for achieving or surpassing results against an internal or external standard or objective 
  • Interpersonal Skills: Able to get along with others effectively in a highly collaborative environment
  • Self-motivating: Must be proactive in staying up-to-date on current trends in both web hosting and marketing, while maintaining a high level of continuous development and self-learning
  • Adaptability: Proven ability to handle challenging situations, react with the appropriate urgency, and resolve issues creatively and effectively. Maintains a flexible mindset, willingness to adapt to change 
  • Conflict Resolution: Able to bring disagreements into the open and attempts to manage them collaboratively while providing and receiving constructive feedback
  • Travel -  Occasional local and/or overnight travel may be required, some by interstate air

Work Environment and Physical Demands

Ability to work in an office environment. Specific abilities required by this job include: Ability to occasionally lift and carry up to 20 pounds; Near vision; hearing; ability to transport oneself as needed throughout the day; ability to sit and use computer workstation, including keyboard and visual display terminal, for extended periods of time; manual dexterity (eye/hand coordination); repetitive arm/hand movements

  • cPanel is a 24/7 operation and nontraditional or extended hours (including weekends) may be required 

Acknowledgments 

My signature below acknowledges that this is the job description for my role at the Company. I further understand that any performance evaluation may be based on this job description. I acknowledge that I am responsible to meet or exceed the Company’s standards of the execution of the essential duties and responsibilities described above, under the conditions and with the qualifications as described. I understand that my job may change on a temporary or regular basis according to the needs of my department/the Company and that the job description does not alter the at-will relationship of my employment with the Company. A copy of my job description has been provided to me. If I have any questions about job duties assigned to me, I should discuss them with my immediate supervisor or a member of the EXD staff.


 

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