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Marketing Data Specialist
Title:Marketing Data Specialist
Location:Houston, TX

Marketing Data Specialist

Location       Houston, TX
Type             Regular, Full Time
Pay rate        Commensurate with experience
Travel           Periodic local and overnight travel

These are the essential duties for which you'll be responsible for
  • Identify key metrics to help effectively measure and improve digital marketing efforts
  • Continuously conduct marketing research to uncover business opportunities 
  • Utilize reporting/analytics to assist teams in building alternative business models and projections  
  • Identify trends and correlation between business actions and business performance on different customer segments in order to provide actionable recommendations
  •   Provide customer insights to drive changes across Marketing, Product and various teams strategies and ultimately to improve customer value and key business metrics
  •   Identify business opportunities, conduct financial/ROI assessment and develop projection metrics for sales and opportunities
  • Lead Marketing Research efforts and work with UX team to understand customer segments and their needs, profile our customer base and monitor the base composition change
  • Create & maintain dashboards with a variety of internal/external data sources
  • Adhere to the policies and procedures of the company
  • Exemplify the Core Values of Integrity, Respect, Collaboration and Follow-through

These are the skills, requirements, and experience we require
  • Bachelor’s degree in Marketing or related field
  • 3 - 5 years experience in a B2B/channel Marketing position
  • Experience with standard business software such as Microsoft Office or iWork required. Prior experience with formal marketing research
  • Familiarity with social media, SEO, PPC, email and website marketing, online analytics and more
  • Familiarity with Linux or the web hosting industry is a plus but, not required
  • Familiarity with integration and execution of Business Intelligence tools 

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.

Team Qualifications

  • Communication skills: Able to effectively transfer thoughts and express ideas orally or verbally in individual or group situations and in a timely manner; presents oneself clearly and articulately when speaking; checks for understanding
  • Problem Solving skills: Able to take a logical approach to address problems or opportunities or manage the situation at hand by drawing on one’s knowledge and experience
  • Time Management: Able to manage work time in such a manner that ensures the accomplishment of specific objectives; sets priorities, goals, and timetables to achieve maximum productivity all while working in a fast-paced environment
  • Attention to Detail: Able to accomplish a task with concern for all the areas involved, carefully monitoring the detail and quality of own work
  • Results Oriented: Has a concern for achieving or surpassing results against an internal or external standard or objective
  • Interpersonal skills: Able to get along with others effectively in a highly collaborative environment
  • Self-motivating: Must be proactive in staying up-to-date on current trends in both web hosting and marketing, while maintaining a high level of continuous development and self-learning.
  • Conflict resolution: Able to bring disagreements into the open and attempts to manage them collaboratively while providing and receiving constructive feedback.

Individual Qualifications
Business Acumen : Able to navigate complex business models and generate potential revenue ideas.
Marketing Knowledge : Content, digital marketing, analytics, and campaign development.
Projections/Predictions: Able to develop projections and statistics that will be used to make decisions.
Education/Experience - Bachelor’s degree in Marketing or related field

In return for all the above, we offer the following:
Competitive Salary
Full Health, Vision, and Dental coverage
Flexible Spending Account
Free on-site lunch
Paid Vacation
Tuition Reimbursement
Casual Working Environment
401K Matching


EEO Statement

At our company, we take great pride in our diverse and talented workforce. We recognize that our continued success as a company depends largely on the collective strengths of our employees.

cPanel provides equal employment opportunities to all employees and applicants without regard to race, color, religious creed, sex, national origin, ancestry, citizenship status, pregnancy, childbirth, physical disability, mental disability, age, military status or status as a Vietnam-era or special disabled veteran, marital status, registered domestic partner or civil union status, gender (including sex stereotyping and gender identity or expression), medical condition (including, but not limited to, cancer related or HIV/AIDS related) or sexual orientation in accordance with applicable federal, state and local law. This policy applies to all terms and conditions of employment, including, but not limited to hiring, placement, termination, layoff, recall, transfer, leaves of absence, compensation and training.  Privacy is taken seriously at cPanel, Inc. Information submitted is kept internally and not shared with third parties.


If this description fits you, apply below. It's relatively easy and painless.
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