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Product Marketing Specialist
Summary
Title:Product Marketing Specialist
ID:296263
Department :Marketing
Location:Barcelona, Spain
Description


Location      Remote, U.S.
Type             Regular, Full Time
Pay rate       Commensurate with experience
Travel           Periodic local and overnight travel



Product Marketing Specialist 

WebPros delivers innovative technologies and solutions to enable individuals and businesses to build, operate, and grow online. Our products help manage servers and websites, as well as online marketing and billing. The WebPros portfolio includes cPanel, Plesk, WHMCS, and more.

We embrace a hybrid working model, combining remote work and in-office using Mac devices. Our pet-friendly office provides catered lunches, a gym, and a wide range of options including stand-up desks and both private offices as well as communal spaces in which to work.

 

Position overview:

 

You will collaborate with the Product Marketing Manager to execute brand positioning, messaging, feature prioritization, and overall go-to-market strategy for new or existing products, shaping the voice of the product itself and helping to grow our partner and direct-to-consumer base. You will work closely with management to provide reporting and suggest changes to better meet our company goals.

 

Essential duties and responsibilities include:

 

  • Translating product development timelines into product marketing initiatives – including timelines, deliverables, audience-based messaging, CTA’s, etc.
  • Identifying new opportunities for revenue growth based on existing product offerings
  • Collaborating across departments to successfully launch, promote and communicate about new products and/or features
  • Assisting with development of product launch plans
  • Building segmentation across profiles to target focused messaging to relevant audiences.
  • Conducting and leveraging market research to inform decisions about new marketing opportunities.
  • Assisting other team members and partners where needed to support overall goals.
  • Working with other teams to build reporting and analysis on product marketing campaigns.
  • Assist with content production (documentation, videos, web copy, blog posts, and more) to educate internal and external stakeholders and articulate the value and benefits of our products to the world.
  • Being the voice of the user based on product data, research, and prevailing market trends.
  • Supporting the Product Marketing manager in measuring and optimizing the user journey as it relates to product feature adoption and usage.

 

 

Eligibility Requirements:

An ambitious, dynamic, forward-thinking, respectful, and authentic individual with creative ideas that also meets these qualifications:

  • BA/BS degree and 2+ years of equivalent professional experience
  • Consumer-focused with an empathetic approach to problem solving
  • Strong understanding of product lifecycle and product marketing strategies
  • Data driven
  • Creative problem solver willing to think outside the box
  • Previous experience is product marketing and/or product management with a SaaS or enterprise-level software company.
  • Impeccable written and verbal communication skills.

 

Required Experience:

 

  • Product development standard procedures, release cycles, agile development process, etc.
  • Product marketing best practices and processes.
  • Displaying impeccable written and verbal communication skills.
  • Persona-based strategies and initiatives.
  • Discovery and exploratory strategies for information gathering.
  • Social media, SEO, PPC, and both email and website marketing.
  • Thriving in a collaborative, cross-team capacity.
  • Marketing research, particularly within the web hosting industry.
  • Interpersonal skills, conflict resolution, problem-solving, time management, and general research.

In return for all the above, we offer the following:

  • Competitive Salary
  • Full Health, Vision, and Dental coverage
  • Flexible Spending Account
  • Free on-site lunch
  • Paid Vacation
  • Tuition Reimbursement
  • Casual Working Environment
  • 401K Matching

EEO Statement

At our company, we take great pride in our diverse and talented workforce. We recognize that our continued success as a company depends largely on the collective strengths of our employees.

cPanel provides equal employment opportunities to all employees and applicants without regard to race, color, religious creed, sex, national origin, ancestry, citizenship status,

pregnancy, childbirth, physical disability, mental disability, age, military status or status as a Vietnam-era or special disabled veteran, marital status, registered domestic partner or civil union status, gender (including sex stereotyping and gender identity or expression), medical condition (including, but not limited to, cancer related or HIV/AIDS related) or sexual orientation in accordance with applicable federal, state and local law. This policy applies to all terms and conditions of employment, including, but not limited to hiring, placement, termination, layoff, recall, transfer, leaves of absence, compensation and training. Privacy is taken seriously at cPanel, Inc. Information submitted is kept internally and not shared with third parties.

 

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